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The Innosocium Foundation, the social platform of the Roscongress Foundation, is conducting ongoing work to attract new partners as part of the #WeAreTogether mutual assistance campaign. Mars has joined the ranks of companies that are providing free aid to people in need.

The national #WeAreTogether campaign was launched by the All-Russia People’s Front with the support of the Roscongress Foundation, the Association of Volunteer Centres, the ‘Medical Volunteers’ National Public Volunteer Movement in Healthcare , the Constitution Volunteers, and Rostelecom, and aims to support senior citizens, people with limited mobility, and medical employees during the coronavirus pandemic.

As part of the first stage of support, Mars provided 32 tonnes of essential goods, including food and pet food, through the Rus Food Fund to support volunteers, physicians, and people in need in the Moscow, Voronezh, and Kaluga Regions. The food included:

– 16 tonnes of SNICKERS® and TWIX® chocolate bars, A.KORKUNOV® chocolates, ORBIT® gum, and DOLMIO® sauces were provided to pensioners and other needy groups of the population;

– 14 tonnes of PEDIGREE® and WHISKAS® pet food and DREAMIES® treats were delivered to pet shelters;

– More than 23,000 chocolate bars and chewing gum (BE-KIND™, TWIX®, SNICKERS®, A.KORKUNOV®, and ORBIT®) were sent to the Mosvolonter Resource Centre.

In addition to helping with the #WeAreTogether campaign, the company provided support and delivered over 16,000 BE-KIND™ bars to medical staff in Moscow, while the company Royal Canin launched a social project for dog walking together with ‘Beethoven’ pet stores and the #WalktheDog volunteer movement.

“We thank our partners and Mars for their support. In times of crisis, support from companies of this magnitude is an invaluable contribution and an example of how large players can help stabilize the situation in the country. We plan to scale up our cooperation and hope that this will serve as a positive example for other market players,” said Elena Marinina, Deputy CEO of the Roscongress Foundation and Director of the Innosocium Fund.

“Mars supports the communities in which we live and work, globally and locally. During such difficult times, helping the heroes who are battling this pandemic and those who need support, attention, and care is our shared mission. The assistance programme in Russia is part of the global initiative of Mars, Incorporated as part of assistance equivalent to USD 20 million will be provided to combat coronavirus. We are confident that we can achieve significant results by working together with our partners and other participants in the business community,” President of Mars in Russia Valery Shchapov said.

22.04.2020